Essay · 4 min read
The case for writing things down
Most good ideas don't arrive fully formed. They show up as fragments: a sentence in a meeting, a paragraph in someone else's blog post, a number in a report. If you don't capture them, they're gone by the afternoon.
Writing is thinking made visible. When you write a decision down, you notice the assumptions you skipped. A short decision log saves teams from having the same discussion three times.
The trick is to make capturing nearly effortless. Save the exact words, keep the link to the source, and add a tag so future you can find it. Review your clips once a week and turn the best ones into notes.
Tip: on touch devices, select text and tap the button that appears.